When BTS debuted in 2013, K-pop did not receive much attention. There were a lot of people who thought, "Is it a Chinese or Japanese group?"
However, BTS has achieved global status and finally, through the glasses called BTS, musicians and fans around the world have become interested in K-pop, Korean pop music, and I think BTS has made the 10 years of the most active history of Korean pop music.
At the beginning of their debut, BTS was a hip-hop idol group. Of course, at that time, K-pop was greatly influenced by Japan or the United States, and as the genre of hip-hop was quickly absorbed into Korean pop music, there was a formula that the beginning was hip-hop.
However, BTS has corrected your own music identity and started to make their own music that is not trendy.
In fact, the achievements that BTS has made are great.
It not only established that K-pop is an important 'one musical genre' in the world, but also proved that the United States is no longer the center of entertainment and the birthplace of the trend,
Simply the global music market landscape and the degree of awareness of Asian stars influenced Westerners' views and perspectives,
The clothes and hair and makeup of K-pop idols began to have a profound influence on Western culture.
It was unimaginable in the past that Korean music and culture in small Eastern countries influenced advanced Western culture.
BTS' music has shown a good example of the expansion of the industry that this kind of development is possible within an industry, regardless of words such as miracles and musical achievements that began with small labels,
I think it has informed other groups and companies, as well as all producers and musicians who do K-pop, of the possibilities.
The biggest significance is that BTS's moves and messages in their music have led to large and small social changes.
I think it has a positive impact on the music industry in that it has the ripple effect of K-pop boy groups, the expansion and sustainability of the range of influence, and not all of this happened in one moment.
ARMYs in many countries are contributing to the creation of a better society without prejudice, playing a central role in supporting and solidifying various social issues such as race, gender, and environment.
Korea's first singer who topped the Billboard single chart and was recognized as a pop star in name and reality for the first time in Korea. The foundation of the global subculture fandom that K-pop has built through its unique visuals and attitude toward fans for more than 20 years
A vertex and outlet that exploded into a syndrome that shook the mainstream British-American music scene. K-pop that exactly matches the tastes of the MZ generation or digital nerd generation, which has the characteristics of living on non-face-to-face, SNS, shortform, and planet of taste, not country
It is a representative artist who showed the strengths of the genre's times like a funnel and has attracted great international attention. When it comes to K-pop, BTS comes to mind first,
At the same time, a circulation structure that is more interested in various K-pop through BTS. It is a group that shows the fun of the genre of K-pop the most.
Perhaps the trigger point for expanding the scope of the K-pop market, where the domestic market was mainly active, to the world was BTS.
In the next episode, we will talk about the characteristics of BTS music.
The contents covered in BTS Story #1 and #2 focused on BTS' mind and how BTS influenced the world.
BTS is a musician. What kind of songs they sang, how they communicated, and how they sympathized with the fans and even created the fandom, ARMY
I will talk about the most original and important songs and what meaning they have.